Practice shows that only a third of all strategies meet their goals. An idea on paper or on a computer screen is not enough – the key to success is the implementation, which requires the involvement of key people at an early stage, and a meaningful dialogue throughout the organization, and a well-coordinated response.
Our approach is inspired by world-leading management thinker Roger Martin who breaks down strategy into five interlinked choices that must be clarified to have a coherent strategy in place.